One of the definitions of communication from Merriam Webster Dictionary is “a technique for expressing ideas effectively.” On today’s projects, everyone on the project seems to be communicating, whether that be talking, emailing and/or sending correspondence, but the reality is that no effective communication is occurring. Many times, project participants are overwhelmed with the amount of correspondence and get extremely defensive of their positions, especially if they miss something. We may not have a failure to communicate but it appears many times that we have a failure to communicate EFFECTIVELY.
So how do we address this failure to communicate effectively??? I still remember one of my first classes on public speaking where the professor laid out a simple yet effective outline for a speech. He said in the Opening you tell them what you plan on speaking about; then in the Body you tell them what you are speaking about; and, finally, in the Conclusion you tell them what you told them! This has been shown to be an extremely effective means of communicating in speech to inform someone of a topic.
I believe this format works well on a project. As an “Opening” in a project, to make certain all parties communicate well, we as the Owner’s Representative needs to ensure that we develop with the Owner a detailed Project Plan that is communicated to the Design Team to confirm they understand what is required of the facility. Then, as the Owner’s Representative, we need to work with the Design Team and Legal Team to develop a complete set of Design and Contract Documents that detail what the Owner desires from the completed project in regards to scope, quality, time and budget as well as how the parties are to communicate during the project to make sure this is achieved.
Then, as the project moves forward into the “Body,” whether that be the development of the design or the construction of the facility, we as the Owner’s Representative needs to ensure that effective communication occurs. In the modern world one of the potential banes of ineffective communication is email! How many times have you sat there after receiving an email and stewed over what you believe was communicated in that email? You probably were muttering to yourself “What the h**l is that individual thinking?” Unfortunately it has become way too easy to send an email that really does not effectively communicate what we want it to and many times it communicates the opposite of what we want. In the olden days, before the advent of email, communication on projects was primarily thru the form of letters. Time was taken to carefully craft that letter to effectively communicate a position.
In a project, it is important that open communications are maintained if the project is to be completed on time, within budget, for the Quality Standards required. One of my mentors recommended that the best way to achieve this was to be proactive and look to what has to be done in the future and help the team proactively plan to achieve the goal for that event. This happens first by developing a good schedule so all of the Project Stakeholders understand the key elements and the timeline goals to achieve those elements. This schedule is used as a tool every day on the Project to help the Team proactively plan for the future.
Then the Team should discuss the next key task (e.g. like place foundations) and detail what equipment, materials and manpower is needed and when to confirm that the goal set forth in the schedule is met. The British developed a written plan for many sections like this in a project to guarantee that all parties are clear. As an Owner’s Representative, means and methods are delegated to the Contractor but you could assist in enforcing communications in this area by requiring written plans of work for particularly critical segments of work for review by your team and the Designer prior to execution. The development of this plan will help all parties be aligned in effectively communicating the goals of that segment. The bottom line in communication on the “Body” of the project, as the Owner’s Representative, is to help and push all stakeholders to proactively schedule and develop detailed plans to achieve the goals of the project.
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